The InWear story

From dance floor to runway – and into the city

Since its inception in 1969, InWear has infused energy and life into every collection. It’s easy to see why.

“Hard to believe – but InWear was born out of the nightclub scene. In ’69, I was 18 years old and just wanted to live my life to the fullest. Listen to great music. Love my girl. Be with my friends. So I started a nightclub in Copenhagen.I asked my girlfriend, a designer, ‘Why don’t you make some cool outfits for the girls on the dance floor?’ And that’s how InWear was born.It’s funny how an impulse in your youth can turn into something so big. Today, InWear is sold from China to Canada, and of course in Copenhagen, where it all began.It’s no wonder, really, that music, people, and fashion are still at the core of everything we do.”

Niels Martinsen
Founder of InWear